About Us

Ms Biatch was inspired by the success of Madonna’s 13-year-old daughter Lourdes who co-opted mom’s “Like a Virgin” look in Madonna’s “Celebration” music video. Lourdes developed her own style sense inspired by her mom. She has seen lots of pictures of Madonna in the 80’s and she’s like, ‘Oh my Gosh, mom! You used to dress so cool!” Many South African teenagers draw their style inspiration from magazines and find it difficult to pull the style together as nobody really caters for them.

Ms Biatch is a junior clothing line, aptly named “Ms Biatch,” which will be available at BIATCHES Lifestyle Boutique in November 2011. It caters for teenagers’ age between 12-18 years. Tweens have an unique fashion sense that is undeniable a reflection of them– Ms Biatch clothing line is an homage to the early ‘80s, which of course is when Madonna wrote the rules for what was hot. Ms Biatch is a collaboration of them figuring it out to do it on their own. They borrow from moms, sisters and their own closet, bargain shops and taking bits and pieces from her favourite stores and then creates this look that is their own, but also influenced by the early ‘80s .

Ms Biatch range are reminiscent of Madonna's 1980s heyday, fingerless gloves, crucifix jewellery, turned-up sleeves offset by Lourdes's geek chic glasses and floral dresses worn with boots and Wellingtons and the signature leather or “my boyfriend” jacket. One will recognize Ms Biatch style in the way we like to combine a plaid or a flannel with a lace, or leather with lace or rhinestones pieces.  We mix and match textures and fabrics and elements that’s both masculine and feminine. The collection is timeless, unique and always glamorous and not ever is one outfit he same as the next. All our clothing, accessories and shoes are LIMITED EDITIONS!